Great brands need great design

See the work
See the work
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Strategy, creativity, and relentless focus on results — let’s make your brand unforgettable.
Strategy, creativity, and relentless focus on results — let’s make your brand unforgettable.
Strategy, creativity, and relentless focus on results — let’s make your brand unforgettable.
Specializing in branding and design
Specializing in branding and design
Specializing in branding and design
Michael Babenko — © 2025

Great brands need three things

I'll help you build all of them

My services
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Strategy

Brand positioning that makes sense
Honest content audits
Clear roadmaps for growth

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Identity

Design systems that feel authentic
Visual identities that work everywhere
Guidelines your team will actually use

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Content

Campaigns built on real insights
Video and photo content worth watching
YouTube channel development
Production that delivers

View all services
View all services

F.A.Q.

Frequent questions
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Why work with you instead of an agency?

I take on a limited number of projects each year to ensure every one gets the attention it deserves. You work directly with me, not a team of juniors. If you need an army of people, an agency might be a better fit.

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What if my team needs help with execution?

I include team training in every project. If you need additional hands, I work with a trusted network of specialists I can bring in as needed.

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How do you approach content creation?

I start by understanding what makes your brand unique—the real stories, the genuine differentiators. Then we turn those into content your audience actually wants to engage with, not just scroll past.

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Do we need strategy work or can we jump to creative?

If your brand positioning is clear and working, we can focus on content. If things feel scattered or inconsistent, we should start with strategy. I'll be honest about what you need.

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Strategy, identity

"Michael's work made us true to who we are. Conversions proved it."

Maria Kraieva
Co-founder, Team from Earth
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Identity

"The new branding made us look special. And customers noticed."

Dariia Ozerianko
Founder, OZ Bags
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Naming, identity

"Michael shows deep industry knowledge and innovation."

Dmytro Kovtun
Co-founder, Pingle Studio