I'm Michael, a creative director and brand consultant. I help brands find their voice through strategy, identity, and content that actually connects with people.








Great brands need three things
I'll help you build all of them
Brand positioning that makes sense
Honest content audits
Clear roadmaps for growth
Design systems that feel authentic
Visual identities that work everywhere
Guidelines your team will actually use
Campaigns built on real insights
Video and photo content worth watching
YouTube channel development
Production that delivers
F.A.Q.
I take on a limited number of projects each year to ensure every one gets the attention it deserves. You work directly with me, not a team of juniors. If you need an army of people, an agency might be a better fit.
I include team training in every project. If you need additional hands, I work with a trusted network of specialists I can bring in as needed.
I start by understanding what makes your brand unique—the real stories, the genuine differentiators. Then we turn those into content your audience actually wants to engage with, not just scroll past.
If your brand positioning is clear and working, we can focus on content. If things feel scattered or inconsistent, we should start with strategy. I'll be honest about what you need.