Team from Earth

Overview

'Team from Earth', a growing studio in the competitive game-art outsourcing space, needed a visual identity that could support their momentum. While the larger project included brand strategy and verbal identity, this case study focuses on the visual system — now actively shaping their client-facing and internal touchpoints.

Challenge

The studio’s temporary logo wasn’t built for growth. It lacked flexibility and didn’t translate well across digital environments. As the team expanded, the gaps became clearer:

• Inconsistent branding: presentations and client materials felt disconnected.
• Limited adaptability: the existing logo struggled in small formats, especially social media avatars.
• No design guidelines: internal teams and contractors risked producing mismatched visuals.

The goal was to create a visual identity that worked immediately for social media and presentations, while remaining flexible enough for future applications like the website and marketing campaigns.

Solution: a modular visual system

1. Logo design: clarity first

The new wordmark focuses on legibility and adaptability, ensuring the studio’s name remains unmistakable across formats. Custom typographic details give it a balance of precision and creative character — reflecting the nature of their work.

2. Supporting icon: compact and meaningful

An Earth-inspired icon supports ultra-small spaces such as avatars or toolbars. Outward-pointing arrows reference the studio’s global network of artists and clients.

• Flexible use: the icon can also act as a graphic anchor in layouts, adding a recognizable element to social posts.
• Direct connection: it reinforces the name "Team from Earth' without relying on text.

3. Design system: built for consistency

A comprehensive Figma system provides structure for internal teams and collaborators:

• Typography: clear hierarchy for headings, body text, and UI elements.
• Layout templates: ready-to-use structures for presentations, social content, and digital assets.
• Guidelines: practical instructions and examples to maintain consistency as the studio scales.

Impact & next steps

The full brand experience — including tone of voice and website integration — will be implemented as the client updates their digital presence. Early results already include:

• Immediate adoption of the logo across presentations, LinkedIn, ArtStation, and early website drafts.
• More efficient workflows supported by the Figma system.
• A stable foundation for future storytelling and asset production.

Note: The case study will expand once the updated website and public messaging go live, reflecting the full interplay between strategy, verbal identity, and visual design.