Team from Earth

Overview

‘Team from Earth’, a rising studio in the competitive game art outsourcing space, needed a brand identity as scalable as their ambitions. While the full project included brand strategy and verbal identity, this case study focuses on the visual identity rollout, already making waves across their touchpoints.

Challenge

The studio’s temporary logo was a placeholder at best—inflexible, inconsistent, and ill-suited for digital platforms. Key pain points included:

• Inconsistent branding: client-facing materials, especially presentations, lacked cohesion.
• Limited logo functionality: social media avatars and digital spaces suffered from poor adaptability.
• No design guidelines: internal teams and contractors risked creating fragmented visuals as the studio grew.

The goal? A future-proof visual identity that balances immediate needs [social media, presentations] with long-term flexibility [website, marketing assets].

Solution: a modular visual system

1. Logo design: clarity meets ownership

The wordmark-driven logo prioritizes readability and adaptability, ensuring the studio’s name takes center stage. Custom typography strikes a balance between professionalism and subtle dynamism, reflecting their blend of technical precision and creative flair.

2. Supporting icon: global collaboration in a nutshell

While the wordmark is the official logo, an Earth-inspired icon serves ultra-compact spaces like social media avatars. Arrows radiating outward symbolize their global network of talent and clients.

• Flexibility: the icon doubles as a dynamic layout anchor, adding cohesion to social media visuals.
• Connection: the Earth motif ties directly to “Team from Earth,” reinforcing identity without text.

3. Design system: consistency at scale

A comprehensive Figma-based system ensures cohesion:

• Typography: hierarchical rules for headers, body text, and UI elements.
• Layouts: templates for presentations, social media, and digital assets.
• Usage documentation: clear dos/don’ts for internal and external teams.

Impact & next steps

Though the full brand experience—including tone of voice and website integration—awaits the client’s redesign, early wins include:

• Immediate logo adoption across presentations, LinkedIn, ArtStation, and draft website iterations.
• Streamlined workflows via the Figma design system.
• A solid foundation for consistent storytelling as new touchpoints launch.

NB! This case study will expand once the website and public-facing messaging go live, showcasing the interplay between brand strategy, verbal identity, and visual execution.