UMES

UMES set out to build a media school with a visual identity as confident as its curriculum. The goal wasn’t to shock for the sake of it, but to create a brand that felt energetic, contemporary, and unafraid of strong expression.

The rebrand centered on a new logo with a sharp, distinct rhythm, paired with a visual system that mixes striking photography, graphic illustration, and dynamic typography. The combination gives UMES a recognizable voice across courses, events, and digital channels.

We also introduced a mascot, Vidu — a character with a deliberately unconventional look. Not cute, not polished, but memorable enough to anchor the system and give the brand an extra layer of personality.

[ PROJECT WAS SUSPENDED ]