UMES

UMES doesn’t just teach media—it rewrites the rules. We crafted a rebrand as bold as their mission: a logo crackling with energy, visuals that mash edgy photography with anarchic illustrations, and typography that refuses to sit still.

The cherry on top? Vidu—a mascot that’s equal parts gremlin and genius, embodying their storytelling grit. No cutesy characters here. Just a reminder: “Safe ideas don’t change the game.”