OZ bags

Dasha Ozerianko’s OZ Bags demanded a visual rebellion—no gentle tweaks, just artisanal chaos. We rebuilt their identity as a chaotic cocktail: romantic photos drenched in moody lighting, cartoonish illustrations (punk-rock princess meets kindergarten anarchist), and angles sharp enough to cut conformity.

The logo’s jagged redesign bled into everything—fonts that can’t decide between elegance and chaos, handwritten scrawls mocking mass production. Because “bespoke” shouldn’t mean “polite.”