Services for brands that hate generic

Content that claws its way into culture

Campaigns with bite. Cinematic visuals. YouTube channels people binge like crime docs.

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Photo/video shoots that feel ripped from a film festival
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Campaigns that make your competitors wish they’d quit
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YouTube channels that turn lectures into obsessions

Strategy that gives your content teeth

Define your brand’s backbone so your content punches harder [and lasts longer].

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Make sure your next viral campaign doesn’t betray your mission
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Find your audience’s raw nerve—then hit it
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Plan for growth without losing your soul

Identity that makes your content unmistakable

Logos, fonts, guidelines—only if they help your content scream ‘This is us.’

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Build a visual identity so strong, even interns won’t ruin it
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Turn brand guidelines into a weapon, not a shackle
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Fix the touchpoints that make you look like a knockoff

Partnerships that keep your brand razor-sharp

Monthly retainers to fuel your creativity, align your team, and future-proof your brand.

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Brutally honest content audits [no ego, just fixes]
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Workshops to turn your team into creative zealots
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Emergency creative triage [for when your intern goes rogue]

F.A.Q.

Frequent questions
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Why should I hire you instead of an agency?

Because I don’t do ‘good enough.’ I work with 3-4 clients a year to ensure every project becomes a case study. If you want a team of junior designers churning out generic reels or something, I’m not your guy.

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What if my team can’t execute your ideas?

I’ll teach them. Every project includes workshops to align your team with the vision. If you’d rather outsource execution? I’ll handpick specialists from my network—no amateurs, no egos.

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How do you make content that doesn’t feel disposable?

By treating your audience like humans, not algorithms. I dig into your brand’s quirks, obsessions, and contradictions—then turn them into stories people want to follow, not scroll past.

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Can we skip the strategy docs and just make cool stuff?

Only if ‘cool stuff’ is code for ‘wasting money.’ I’ll never sell you a 100-page PDF, but we will agree on 3 non-negotiable principles to guide every piece of content. No principles? No project.

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When do we need strategy vs. just content?

If your brand feels lost, we start with strategy. If you’re already clear but your content’s flatlining, we jump straight to execution. Either way, I’ll tell you the truth—even if it hurts.

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Strategy, identity

"Michael's work made us true to who we are. Conversions proved it."

Maria Kraieva
Co-founder, Team from Earth
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Identity

"The new branding made us look special. And customers noticed."

Dariia Ozerianko
Founder, OZ Bags
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Naming, identity

"Michael shows deep industry knowledge and innovation."

Dmytro Kovtun
Co-founder, Pingle Studio