Báchoo

Báchoo—a boutique web design studio—hit a crossroads: their visual identity needed to live up to their name (Ukrainian for “to see”). We designed a system rooted in optical rebellion, where light bends, illusions deceive, and depth of field warps reality. Think refracted rays, prismatic distortions, and visuals that make eyes question their loyalty to logic.

The project? Shelved. The lesson? Even paused revolutions leave blueprints.