Báchoo

Báchoo—a boutique web studio—found itself at a crossroads: their visual identity needed to live up to their name (Ukrainian for “to see”). Together, we built a system grounded in optics, where light bends, illusions play tricks, and depth of field shifts reality. It was intended as a foundation for their promo world—motion pieces, physical gifts, even interior image elements.

The project was eventually shelved. But even paused revolutions leave blueprints.